Tequila is a city in Jalisco known for being the place of origin of the famous distillate. But Tequila is also a "Magic Town" for its traditions, culture, and gastronomy.

In the city of Tequila, the visitor can find landscapes that are the Cultural Heritage of Humanity, and outstanding gastronomy, as well as experience moments of daily life marked by the production activities of the national drink, but also by music and Traditions of western Mexico such as the charrería and the mariachi, also nominated as a cultural heritage of humanity by UNESCO.